Fashion Photographer: Yelena Yemchuk
Yelena Yemchuk— a Ukrainian-born shooter has had a remarkably eclectic career path, with notable successes as a painter, documentary photographer and director of music videos. Her current focus began in 2001, when a friend persuaded her to try a fashion shoot for fun. Since then, Yemchuk has contributed to Italian and Japanese Vogue, the New Yorker and W, and has shot advertising campaigns for Kenzo, Cacharel and Dries Van Noten. Her photographs are dreamy and remarkably different than the regular vocabulary of slick, airbrushed fashion imagery. “People who hire me know I’m not just interested in pretty dresses,” she says. “They want me to tell some kind of story.”