Blog Archives

Burberry London in LA Show


Christopher Bailey brought London to LA last night with a stunning Burberry show at Griffith Observatory. The fabulous Naomi Campbell walked the show along with Malaika Firth. Cara Delevingne, Suki Waterhouse and Rosie Huntington-Whiteley made up part of  the front row along with the effortlessly stylish Beckham family, and of course Anna Wintour.

Images from

Tagged with: , , , , , , , , , , , , , , , , , , , , ,

Makeup Artist: Sir John


New York based makeup artist Sir John works with many famous faces including the fabulous Beyonce, who as we know always looks flawless. Following in the footsteps of other celeb artists Sir John will be holding his first makeup seminar in New York on May 2.

Tagged with: , , , , , , , , ,

Industry Insider: Lyndi Barrett


Lyndi Barrett is what one might call a girl about town. She’s friendly and outgoing, and will never forget your name once you’ve be introduced. Lyndi is also full of good ideas, which she is more than happy to share with me whenever we catch up. I decided to ask Lyndi a few questions about what it’s like to be a publicist. Read the interview below:

1. I know you wear many hats, but if you could narrow down a job title to describe your career what would that be?

I’m a publicist. I have a boutique public relations agency called Lj PR and we specialize in fashion, beauty and lifestyle PR. I run an online publication called Style Calling. We feature articles on fashion, beauty, trends and events from an industry insider’s prospective. I also teach at Blanche Macdonald in the fashion merchandising department. I teach the Fashion Show Production, Public Relations & Event Management courses.

2. How long have you been in the fashion industry? 

I can’t believe it, but it has been almost 10 years!

3. What does a typical day look like for you?

The great thing about my job is that no two days are ever alike. I’m constantly working on different projects with various clients. My mornings are usually quite routine. I’m at my desk by 8:30am. I check my emails and various social media platforms and scan my favourite news websites.  I usually spend mid morning answering emails, setting up appointment and doing all my daily tasks for Lj PR and Style Calling.

I think its important to have face time with all the people I email on a regular bases, so I set up coffee or lunch meetings two to three times a week.

A couple days in the week I’ll be at Blanche Macdonald teaching. I really enjoy this aspect of my work as it fuels me to inspire my students to pursuit their dream career.

4. You were recently in New York for fashion week what were some of the highlights?

New York is always amazing, but this February was particularly special since it was the last season at Lincoln Centre and the last season with Mercedes Benz as a title sponsor.

I had the opportunity to interview Rebecca Minkoff before her runway show for Style Calling. She is such a genuine and lovely person. It was a very memorable interview. The BCBG MAX AZRIA & Herve Leger shows were beautiful too. It’s always a treat to attend their shows. They also threw an incredible after party at The Standard Hotel. I had a dance party with Lubov Azria – it was amazing.

Banana Republic showcased for the first time at fashion week under the guidance of their new creative director, Marisa Webb. She has an incredible eye for design and is currently revitalizing the brand. The Fall 2015 collection was incredible. I can’t wait for it to hit stores!

5. What do you like most about your career? 

The fact that I get to do what I love for a living is fantastic. I’m very passionate about my work and count myself lucky to work with so many talented people. Working in the fashion industry isn’t always easy, but if you love it and work hard, it is incredibly rewarding.

Tagged with: , , , , , , , , ,

Makeup Artist: Ninni Nummela


Makeup Artist Ninni Nummela knows how to create incredible skin. The last image of Nadja Auermann is from Ninni’s latest work in the February 2015 edition of Vogue Ukraine. The entire editorial is quite striking, click here to view.

Images from

Tagged with: , , , , , , ,

Model of the Moment: Aya Jones

Aya Jones was scouted in her hometown of Paris, and it’s blatantly obvious why: 5’10, oval faced, doe eyes, and those lips. Aya debuted in Milan walking exclusively for Prada’s Spring 2015 show. After that she was up and down the runways of the most sort after designers, most recently walking the couture collections in Paris last week. I’m quite sure her show list will be long by the time fall collections conclude in March.

Tagged with: , , , , , , , , , , , , , , ,

W Magazine February 2015

As the new year begins so does awards season in Hollywood. W magazine pays tribute with a collection of magazine covers featuring potential nominees. These four are my top picks, especially Julianne Moore and Emma Stone’s covers. Those lashes are amazing!

Tagged with: , , , , , , , , , , , , , , , , ,

Gigi Hadid for Harper’s Bazaar Malaysia

Gigi Hadid is definitely one of my fave new models. Here she is wearing a ton of makeup on the cover of Harper’s Bazaar Malaysia.

Image from

Tagged with: , , , , , , , , ,

Chanel Reincarnation

A few of my favourite moments are Cara singing at around 5:07, the dance at 6:07, and of course the end which is how Gabrielle Chanel was inspired to create the iconic Chanel jacket.

Tagged with: , , , , , ,

Model of the Moment: Riley Montana


Relatively new face Riley Montana has gorgeous skin, intense eyes, and a regal neck. It’s no wonder that Riley walked in some major shows this past fashion month including opening the Balmain show; and already has a Givenchy campaign on her resume. This girl is one to watch.

Images from & 

Tagged with: , , , , , , , , , , ,

Toronto Fashion Week SS15 Day 4 & 5


The makeup looks for day 4 were all about dewy, highlighted skin as seen at Caitlin Power and Rudsak.  Our go to products to create these looks were Maybelline Color Tattoo in Barely Branded and Too Cool, mixed with Baby Lips. The first show on Friday was a very strong look for Huntress. Exaggerated smoky eyes and elongated brows. My favourite show of the day was Mikhael Kale, who also happens to be my favourite Canadian designer.  Grace Lee designed the cool black and white eyeliner look, full brows, nude lips and natural skin.

Images from top left to right: Mikael D models, Huntress, Mikhael Kale, Caitlin Power, Rudsak makeup, Rudsak models, Mikhael Kale models

Tagged with: , , , , , , , , , , , , , ,
Smudge Style is a blog about what I know and love: makeup, style and fashion. Contact me at if you have any makeup related questions, or just want to say hello.