Yaz Bukey for Shu Uemura

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I’m so in love with this limited edition collab at Shu Uemura. Parisian accessories designer Yaz Bukey’s concept for the 32-piece collection, is four girlfriends who fall in love with the same man, Mr. Shu Shu. Each of the four characters has a different personality represented in the collection by the different colour packaging. Yaz Bukey herself is the model in the images showing off all four sides of the line: sexy, smart, romantic and daring. Shu Uemura must-haves like Cleansing Oil and UV Underbase are part of the collection along with new limited edition shades of lipstick, nail polish, shadow and false lashes.

The collection is available online now and in stores.

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Posted in PRODUCT REVIEWS

2015 MTV Movie Awards

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There were quite a few style standouts tonight at the MTV Movie Awards. My three favourites were Jennifer Lopez in a Versace ensemble with her signature bronze makeup and extra long hair extensions was flawless. Emily Ratajkowski was drop dead gorgeous in Fausto Puglisi. Sleek hair and smokey eyes completed her very hot look. Scarlet Johannson’s bright pink Zuhair Murad jumpsuit was everything. I love her hair short, her full brows, soft brown eye shadow, and pale pink lips pulled the whole look together.

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Posted in CELEBRITY STYLE

Makeup Artist: Sir John

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New York based makeup artist Sir John works with many famous faces including the fabulous Beyonce, who as we know always looks flawless. Following in the footsteps of other celeb artists Sir John will be holding his first makeup seminar in New York on May 2.

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Posted in FASHION INDUSTRY

Suva Beauty Eyeshadow Palette

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My latest obsession is the Suva Beauty eyeshadow palette by Vancouver makeup artist and friend Shaina Azad. There’s a lot to like about this super-sized, 30 shade eye shadow paint box. 15 mattes and 15 shimmers which are in two separate removable palettes, of highly pigmented colour (including Shaina’s Pantone 2015 colour prediction Marsala) give you endless options for creating looks that go way beyond eye makeup.

The wearability is excellent. When I wear the shadows myself there’s no creasing, smudging or fading thanks to a combination of key ingredients including Stearates. Stearates are not water soluble and therefore act as a built-in primer. A special process of mixing was also introduced to create the velvety butter finish of  the shadows. The mattes blend well without losing intensity and the frosts feel silky and look highly reflective without the use of large frost particles.

The Suva Beauty line is expanding with a brush collection and innovative brush holder available soon. To learn more click here

 

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Posted in PRODUCT REVIEWS

Industry Insider: Lyndi Barrett

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Lyndi Barrett is what one might call a girl about town. She’s friendly and outgoing, and will never forget your name once you’ve be introduced. Lyndi is also full of good ideas, which she is more than happy to share with me whenever we catch up. I decided to ask Lyndi a few questions about what it’s like to be a publicist. Read the interview below:

1. I know you wear many hats, but if you could narrow down a job title to describe your career what would that be?

I’m a publicist. I have a boutique public relations agency called Lj PR and we specialize in fashion, beauty and lifestyle PR. I run an online publication called Style Calling. We feature articles on fashion, beauty, trends and events from an industry insider’s prospective. I also teach at Blanche Macdonald in the fashion merchandising department. I teach the Fashion Show Production, Public Relations & Event Management courses.

2. How long have you been in the fashion industry? 

I can’t believe it, but it has been almost 10 years!

3. What does a typical day look like for you?

The great thing about my job is that no two days are ever alike. I’m constantly working on different projects with various clients. My mornings are usually quite routine. I’m at my desk by 8:30am. I check my emails and various social media platforms and scan my favourite news websites.  I usually spend mid morning answering emails, setting up appointment and doing all my daily tasks for Lj PR and Style Calling.

I think its important to have face time with all the people I email on a regular bases, so I set up coffee or lunch meetings two to three times a week.

A couple days in the week I’ll be at Blanche Macdonald teaching. I really enjoy this aspect of my work as it fuels me to inspire my students to pursuit their dream career.

4. You were recently in New York for fashion week what were some of the highlights?

New York is always amazing, but this February was particularly special since it was the last season at Lincoln Centre and the last season with Mercedes Benz as a title sponsor.

I had the opportunity to interview Rebecca Minkoff before her runway show for Style Calling. She is such a genuine and lovely person. It was a very memorable interview. The BCBG MAX AZRIA & Herve Leger shows were beautiful too. It’s always a treat to attend their shows. They also threw an incredible after party at The Standard Hotel. I had a dance party with Lubov Azria – it was amazing.

Banana Republic showcased for the first time at fashion week under the guidance of their new creative director, Marisa Webb. She has an incredible eye for design and is currently revitalizing the brand. The Fall 2015 collection was incredible. I can’t wait for it to hit stores!

5. What do you like most about your career? 

The fact that I get to do what I love for a living is fantastic. I’m very passionate about my work and count myself lucky to work with so many talented people. Working in the fashion industry isn’t always easy, but if you love it and work hard, it is incredibly rewarding.

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Posted in FASHION INDUSTRY

Best of Toronto Fashion Week FW15

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A few of most popular makeup trends to emerge from last weeks collections in Toronto were the matte red lip, precise liquid eyeliner designs, and full eyebrows. Grace Lee created all the looks for the entire week of over 25 shows. My must-have Maybelline products included everything from the brow category. Brow shaping pencils and Brow Drama gel were essential for full groomed eye brows. Of course Baby Lips was a main stay not just because every single model that sat in my chair had insanely dry chapped lips, but also for adding the perfect sheen to skin.

I’m a big fan of the Master Precise liquid eyeliner. To recreate the Helder Diego 60’s inspired look I used Master Precise for the majority of the lines, then switched to the gel liner with an ultra skinny liner brush for the lower lashes.

Probably the quirkiest and most fun to do look of the week was Hayley Elsaesser. Pops of colour on the centre of the lower lash line and then an ombre fuchsia pink lip with the new Rebel Bloom lipsticks.

1. Lasting Drama Gel Liner 2. Color Show Kohl Liner in Turquoise Flash  3. Color Sensational Lipstick in Nude Lust 4. Color Tattoo in Tough as Taupe 5. Brow Shaping Pencil 6. Creamy Matte Lipstick in Siren in Scarlet 7. Dream Fresh BB Cream  8. Lash Sensational Mascara  9. Color Sensational Lipstick in Lilac Lush  10. Color Sensational Lipstick in Petal Pink  11. Baby Lips 12. Master Precise Liquid Liner 

Images from fashion magazine.com

 

 

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Posted in RUNWAY TRENDS

Toronto Fashion Week AW15 Day 1

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Day 1 was a very short day with only three designers showing.  It’s still a busy day for the makeup team. Our call time is always earlier on day 1 so we can unpack our carry on size suitcase which is full of brand new Maybelline product to use for the week! This is where the fun begins as the team tears open packages and arranges everything in a functional yet picture perfect way. You wouldn’t believe how long this process takes us. Once thats all sorted we have a team meeting with Grace Lee the key makeup artist for the shows.

Pink Tartan’s androgynous look was achieved with Maybelline Brow Drama to brush the brows up for a boyish look. Shading under the cheekbone and in the inner corner of the eye up to the brow, was done with a variety of the matte shades from the  Nude palette. Sid Neigem was all about a strong graphic liner. The squared off shape broke in the centre and the outer edge. I went through my fair share of skinny cotton swabs to nail the look. The Mikhael Kale show is always my personal favourite ever since I worked on his presentation in London back in 2012.  HIs designs are seriously on another level, and this season his colour palette was a mixture of corals and pinks interspersed with black and maroon leather. The makeup look was clean skin, full brows, tons of Lash Sensational but not clumpy looking, and a shot of neon coral powder in the corner of the eye. Lips were paled out with a dab of Master Conceal as a finishing touch.

1. Maybelline Eye Studio Lasting Drama 2. The Nudes Palette 3. Face Studio Master Conceal 4. Eye Studio Brow Drama 5. Lash Sensational Mascara

Images from fashionmagazine.com  Makeup design Grace Lee executed by me.

 

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Posted in RUNWAY TRENDS

Makeup Tip of the Day: Ultra Thin Cotton Swabs

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The best thing for a quick clean up on a precision makeup is an ultra thin cotton bud. These are a main stay in my makeup kit, I just stocked up on the Muji ones when I was in London last month. You can find something similar online at Alcone Company. 

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Posted in HOW TO

Balmain Store Opening London

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A British Balmain Army of models, socialites and celebrities were on hand earlier this week to celebrate Olivier Rousteing and the opening of the first ever Balmain shop in London. I love Balmain. The designs are stunning, always fabulous colours, shapes and textures, they are luxury party clothes. When you wear Balmain you don’t need anything else, which is why the neutral makeup worn by all the girls could not have been more appropriate.

From left to right: Jourdan Dunn, Poppy Delevingne, Ellie Goulding, Lily Donaldson, Sigail Currie, Olivier Rousteing, Jourdan Dunn

Images from dailymail.co.uk 

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Posted in CELEBRITY STYLE

Best of Paris Fashion Week AW15

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Paris fashion week was phenomenal. Every season I feel the same way but this fall was truly brilliant. The Christian Dior show was fantastic, I dream about those patent full length boots with lucite heels. The makeup masters Peter Philips and Pat McGrath were in fine form producing bejewelled faces at Givenchy to the abstract brights at Margiela. Paris shut it down.

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Posted in RUNWAY TRENDS
Smudge Style is a blog about what I know and love: makeup, style and fashion. Contact me at info@smudgestyle.com if you have any makeup related questions, or just want to say hello.

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